During the year 1966, Bud Bushnell founded Genie Industries. At that time, he bought the manufacturing rights to a material lift that functioned on compressed air. The name Genie came from the "magic in the bottle" which was utilized to raise and lower the hoist. This mechanism greatly impressed lots of customers and therefore, the name was born.
Genie has moved into numerous new markets, as the demand for lifts and work platforms grew. Over time, when the demand for new machinery to meet numerous applications grew, the company made itself known in numerous new markets. For example, Genie went into manufacturing telehandlers, stick booms, articulated booms, light towers and man-lifts.
Because of the economic recession during the beginning of the 2000s, Genie decided to secure a partner who held the same values. They partnered up together with Terex Corporation. This company has a history obtaining machine manufacturers throughout the globe who proved to be a good business match. Genie Industries was sold in 2002 and became a part of Terex Corporation.
During the early years after the sale, it was determined to maintain the Genie brand within the Terex Aerial Work Platforms or AWP segment of Terex, because of the name's solid reputation within the marketplace. Thus, all Genie machinery continue to be sold under the Genie brand name.
Genie takes pride in listening to their clients. The company is devoted to continually improving quality and efficiency and is also dedicated to minimizing waste. Even long after the sale has been closed, the company concentrates on providing exceptional support. These are the very work disciplines that have made Genie a trusted brand over the past decades and continue to keep their reputation for quality and top-of-the-line equipment.
Genie's DC and Bi-Energy equipment are emission-free, quiet machines capable of working in delicate work settings. Where the machinery should be driven significant distances, like for example within industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator along with the benefits of a 48V DC equipment.
Telescopic booms provide greater horizontal reach, compared to any of the different aerial platforms. These equipment are ideal for small areas or limited access areas in all kinds of environments. The Genie Telescopic S booms have been engineered to provide utmost productivity. These machinery provide the drive speed and supreme traction you require in order to travel around the job area and work site.